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Posts by Jess Tang

1 an plus tôt
vendredi 12 juin
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Barbeque Narratives!

 

Hey Spankers!

Came across BBQ Cultures while reading an article on Medium yesterday. It’s the online face of Weber, a company that sells barbeques.

The website is like a fusion of a TVC and a website. When you’re on the site the user or consumer has to take part in unlocking the story while navigating through the site. Like those books we read as a child which we can choose what the hero or heroine should do next which in turn affects the ending of the story, BBQ Cultures is kind of like that, yet designed in a more linear way since users are ‘forced’ to watch the short films and there is no option to fast forward, pause or move to another section while the film is on.

After all for brands it is all about designing the best way to tell the story of your product and Weber has done a pretty good job by presenting products in story contexts told in an innovative way.

Cheers,
Jess

  • Barbeque Narratives!
  • Barbeque Narratives!
  • Barbeque Narratives!
  • Barbeque Narratives!
  • Barbeque Narratives!
Le vendredi 12 juin 2015 dans Page de Pub.
Barbeque Narratives!
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vendredi 22 mai
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Flag Futures

A design fiction project by Oskar Pernefeldt who imagines a future when humans land on alien planets. Through a central design piece of a flag, which he calls ‘The International Flag of Planet Earth’, the story is told through a series of photography where the flag is put into daily context such as what seems like a interplanetary sports game event.

Projects like this are great examples of how to use design to make people reflect and think, the first question that popped on my mind is: What is the significance of a two dimensional piece of graphic design on fabric in the future for the human race? Why do we need or not need flags? I say this project is pretty successful just by making people think about seemingly ordinary objects, in this case: Flags.

Here is a link on the making (designing) of the flag: The International Flag of Planet Earth

Astronaut_portrait.0

Porch_flag.0

Sport.0

Le vendredi 22 mai 2015 dans Mode.
Flag Futures
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vendredi 8 mai
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Ladies and Startups

Lately I have been pretty involved in the startup scene in Hong Kong and am designing ways to cultivate a stronger culture of entrepreneurship in the city.

In addition to co-founding an experience design practice intangib.ly working with and designing for startups, I started designing a community. Believing in the power of ladies inspiring ladies in the startup landscape, Lady Startup aspires to grow a powerful community of ladies who startup.

The objective of Lady Startup is to connect ladies who run startups with ladies who want to invest in, learn about, mentor or work for lady-led startups. Since founding 12 days ago, Lady Startup has already gathered nearly 100 ladies with very little promotion effort. It’s pretty exciting and this means there is a lot of room to gain more traction.

meetup.com/LadyStartup

Le vendredi 8 mai 2015 dans Mode.
Ladies and Startups
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vendredi 10 avril
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They just don’t get it

You think you’ve got a great design, a great rationale, a great concept, and you’re all good. That client meeting however, turned out to be disappointing. Disappointing because they didn’t see what you see, or think what you think. Disappointing because they chose B instead of A. Disappointing because: They just don’t get it. Designers are vulnerable beings…

Does this feel familiar?

Recently I came across this article: Designing with Vision

Reality is designers do spend a lot of time perfecting pixels. Visually sensitive by nature, a one pixel misalignment can be a sting to a designer’s eye. Because of the amount of time spent on such a task, the conventional view of the role of a designer is to deliver perfect final outcomes. Yet frankly, technology will do it for you automatically in the future. What I believe is: Design is playing games with the human mind. Delivering final outcomes aside, the more important role of a designer is to strategize ways to frame discussions and drive conversations to the important stuff, such as business/product/service vision or objectives, and use those as the criteria to judge your design outcomes.

By connecting your design proposals to top level abstract intentions, it reminds and helps refresh your client’s minds in remembering the reasons WHY they sought a designer in the first place. Humans tend to judge quickly because it is efficient and (we think) it works most of the time. Very naturally, humans make decisions based on gut feeling, give uneducated opinions and make top-of-mind change requests (which is what makes human so interesting and complicated).

You are only vulnerable if you don’t understand human. Design, after all, is a human’s business, so let’s start from how the human mind works.

Le vendredi 10 avril 2015 dans Zobjets.
  
They just don’t get it

Paper Ambience

A beautifully art directed piece of work designed by London-based North in collaboration with photographer Dan Tobin Smith. It communicates paper as a living thing, each demonstrating a personality of its own. Portraying the paper book in a gallery-like context implies how paper is valued as art, placing the paper company Arjowiggins in the position of an art curator.

It would be interesting for the audience to see the-making-of or behind-the-scenes design process in addition to the final piece, which could bring a different angle to the brand.

Le samedi 28 mars 2015 dans Page de Pub.
Paper Ambience

Paper Ambience

A beautifully art directed piece of work designed by London-based North in collaboration with photographer Dan Tobin Smith. It communicates paper as a living thing, each demonstrating a personality of its own. Portraying the paper book in a gallery-like context implies how paper is valued as art, placing the paper company Arjowiggins in the position of an art curator. It would be interesting for the audience to see the-making-of or behind-the-scenes design process in addition to the final piece, which could bring a different angle to the brand.

Le jeudi 26 mars 2015 dans Non classé @en.
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1 an plus tôt
vendredi 13 mars
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Techno Luxury

Wearable technology still has a long way to go, but what’s remarkable about the new Apple Watch is not about the tech but instead the hauntingly beautiful films Apple has produced for the launch of the Apple Watch. The films are majestic and otherworldly, displaying the sculptural quality of the design, paying tribute to the raw material used in the making. Looks like Apple is looking to get a foothold in the world of luxury, let’s see how far tech and luxe together could go.

Click on the images below or watch all the films here.

Screen Shot 2015-03-13 at 5.53.52 PM Screen Shot 2015-03-13 at 5.54.18 PM Screen Shot 2015-03-13 at 5.54.06 PM

Le vendredi 13 mars 2015 dans musiquee.
Techno Luxury
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vendredi 27 février
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Tactility as a Brand Asset

Yesterday I came across the latest COS magazine at COS in Central in Hong Kong. Beautifully arranged and placed on a minimalistic magazine rack made of reclaimed wood and brass frames, the magazines and the rack did caught my attention.

The fashion of COS is all about the combination of contrasting fabrics, expressed in a minimalistic manner. In other words COS speaks tactility, and tactility is its most powerful brand asset. Flipping through the latest COS magazine, it is printed on several types of paper of different textures, and reading it is almost like reading a piece of COS clothing, which bears the same philosophy of design. It does successfully capture the very essence of the brand as a very tactile brand.

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  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
Le vendredi 27 février 2015 dans Non classé @en.
Spanked ?
1 an plus tôt
vendredi 27 février
nous spank :

Tactility as a Brand Asset

Yesterday I came across the latest COS magazine at COS in Central in Hong Kong. Beautifully arranged and placed on a minimalistic magazine rack made of reclaimed wood and brass frames, the magazines and the rack did caught my attention.

The fashion of COS is all about the combination of contrasting fabrics, expressed in a minimalistic manner. In other words COS speaks tactility, and tactility is its most powerful brand asset. Flipping through the latest COS magazine, it is printed on several types of paper of different textures, and reading it is almost like reading a piece of COS clothing, which bears the same philosophy of design. It does successfully capture the very essence of the brand as a very tactile brand.

 

  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
  • Tactility as a Brand Asset
Le vendredi 27 février 2015 dans musiquee.
Tactility as a Brand Asset
2 ans plus tôt
vendredi 13 février
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When something becomes too cool

Brooklyn is cool. There is no doubt about it. Brooklyn sells. Brooklyn has become a brand, a synonym for coolness. However when something becomes too cool, so cool that everyone tries to establish an association with, the following can happen:

Featured on Fast Co Design website this morning is an article featuring the visual identity of a new restaurant in Brooklyn called Cooklyn. First of all, name association. No particular comment in terms of the name but my very first response was a ‘Ha!’. The only thing that I would like to comment on is in fact the rustic chic design style Cooklyn adopted.

Neat, functional and trendy. Shaunacy Ferro, the Fast Co contributer, is right. That’s as good as it gets. « Everyone else, put down the reclaimed wood and step away from the copper wire. We have reached Peak Brooklyn. »

(Picture credits to Fast Co Design)

3042267-slide-s-4-is-this-the-most-brooklyn-branding-ever 3042267-slide-s-2-is-this-the-most-brooklyn-branding-ever 3042267-slide-s-1-is-this-the-most-brooklyn-branding-ever

 

 

Le vendredi 13 février 2015 dans Non classé @en.
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